Case studies are the living testimonials of success, illuminating the path to achievement and serving as beacons of inspiration for future endeavors.
The Project: Develop a re-branding strategy for Eat Curious, a plant-based company, that enhances its brand identity and market positioning.
The Problem: The company has limited brand recognition compared to established players in the food industry.
The Solution: Identify the company’s strengths and weaknesses and redesign its logo to better suit its brand.
In 2021, Eat Curious was launched as a plant-based food company that inspires discovery and tempts everyone to eat more plants. With a passion for innovation and a team of food scientists, the company grew from a small kitchen operation to a local community brand, offering a wide range of plant-based foods that have captured the hearts and taste buds of all people. Eat Curious is curious by name and by nature. Being curious inspires the company to whip up, throw together, tear, shake, and break the rules on a mission to redefine food for a new generation. With its plant-based creations, Eat Curious is fast-tracking tasty goodness to your face with the purest ingredient list possible. Eat Curious is here to prove that meat-free doesn’t mean flavour-free.
